Voice and tone
Established voice principles aligned with WILD’s values, demonstrated tone, and scaled a content checklist for 5 writers to efficiently produce collaterals in various formats.
Voice principles | Style and usage |Tone
Microcopy
Snippets of microcopy from the content audit
Modals
Simplified the way information is organized to prevent conflicts between a user’s profile and settings. Outlined navigation and improved content to make it easier for users.
Information architecture | User research
Help center
Revamped help center for streamlined support. Analyzed tickets, updated FAQs, and reduced support tickets by 30%
Help center | FAQs
Developed content strategy by assessing UX maturity, gathering team feedback, streamlining communication channels for approvals, integrating into style guide, and leading stakeholder meetings to prioritize content efforts on the roadmap
Content strategy
Style guide
Reviewed and improved 565 pieces of content, reducing drop-off by 18%. Implemented a style guide used by 200+ people, improving usage with gamification.
Content inventory and audit | Style guide
Content strategy
Information architecture
PAST WORK
Voice and tone
Enabled 5 writers to write consistently
Enabled 5 writers to write consistently
Improved 565 pieces of content
Set up a content-first design process
Standard practices led to fewer inconsistencies
Reduced drop-off rate by 18%
Microcopy
Help center
Reduced support tickets by 30%
Led content research and testing
Synced articles with product launches for immediate user education
Adopted by 200+ people
Content audit and style guide
Audited 829 pieces of content
Content strategy
Enhanced company's UX maturity by 3x
Information architecture
Reduced design to dev time by 2 weeks
Content strategy
Developed a comprehensive content strategy by assessing the UX maturity at Quartz Network, gathering team feedback on content loops, and streamlining internal communication channels to integrate content approvals and style guide. Lastly. led stakeholder meetings to prioritize content efforts on the roadmap.
What I did
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Help Center
Developed a comprehensive content strategy by assessing the UX maturity at Quartz Network, gathering team feedback on content loops, and streamlining internal communication channels to integrate content approvals and style guide. Lastly. led stakeholder meetings to prioritize content efforts on the roadmap.
What I did
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Help center
Offering centralized in-platform support for users
Reduced support tickets by 30%
Synced articles with product launches for immediate user education
COMING SOON
Set up a content-first design process
Led content research and testing
Establishing a strategic content framework at Quartz Network
Content strategy
Enhanced company's UX maturity by 3x