Content strategy
Context
Developed a comprehensive content strategy to improve the overall user experience across three product verticals
I joined Quartz Network as a Foundational UX Writer and took charge of setting up processes and strategies to establish a content-first design process, as there was no specific process in place and content had not been prioritized before my tenure.
Timeline and role
Present, Senior Content Designer
2 years, Foundational UX Writer
Collaborators
Chief Strategy Officer (CSO)
VP of Product
Director of Brand and Creative
3 Product Managers
3 UX Designers
What I did
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Using the maturity model by NN/g, I tracked the organization’s UX maturity over the years.
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Engaged in content loops with UX writing involvement; conducted user interviews to pinpoint pain points and enhance content.
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Established objectives and KPIs to drive roadmap progress.
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Conducted comprehensive web content audit; developed a style guide for consistency.
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Tested content with users and proposed A/B testing ideas for data-backed decisions.
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Led stakeholder discussions to incorporate content initiatives into the roadmap.
COMPANY’S UX MATURITY
Tripled the UX maturity from “Limited” to “Integrated”
Using the maturity model by NN/g, I tracked the organization’s UX maturity over the years.
INTERNAL SURVEY AND USER INTERVIEWS
Internal survey on content loops and UX process
User interviews
