CONTENT DESIGNER · PRODUCT STRATEGIST · CONTENT ENGINEER

Sonal Ravi

I design content systems, localization infrastructure, and AI tooling for complex global products.

What do I do?AI Mode

AI overview

I'm a content designer who specializes in building the content strategy and linguistic infrastructure needed to earn trust in global markets.

At OKX, I simplify complex, regulated products for 50M users across 7 global markets. My work spans onboarding, growth, payments, and yield, from helping users get started to moving money and managing assets.

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Sonal Ravi, content designer based in San Francisco, CA

Projects

Lira Boost onboarding screen showing “Wake up to more TRY” value propositions

OKX·SavingsApp

Turkey

Shifted user behavior to turn daily withdrawals into effortless savings

I designed localized onboarding and messaging guidelines for the Turkish market, collaborating with legal and compliance teams to ensure a seamless and trusted user experience.

LocalizationContent TestingUser Research

Impact

$1.29M

AUM in one month

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USDG rewards earn screen showing 4.1% APY and reserve backing

OKX·YieldApp

United States

Led the activation strategy that turns idle dollars into automatic rewards

Drove user activation by establishing a shared vocabulary and progressively disclosing regulatory information to clearly explain complex money movement.

User ActivationRegulatory Compliance

Impact

$17.8M

AUM · $5.1M weekly deposits

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Annotated pause-campaign confirmation dialog labelling question, consequence, feedback, decision, and way out

Quartz Network·Style guideWeb

United States and UK

Built a scalable content design system for cross-functional teams

Empowered 200+ cross-functional partners by transforming fragmented content into a scalable design system with clear standards and gamified adoption.

Content GuidelinesDesign SystemsContent Governance

Impact

18%

Decrease in drop-off rates

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Tone spectrum table comparing too harsh, just right, and too timid phrasing

AIGA (WILD)·Voice and toneWeb

United States

Established a unified voice and tone framework

Developed a foundational voice and tone framework with clear writing principles, equipping volunteer teams of writers and designers to create cohesive messaging.

Voice and ToneBrand GuidelinesContent Frameworks

Impact

Writers and designers enabled

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OKX Card referral screen: Invite friends, earn up to 50 USDG

OKX·ReferralApp

Brazil

Simplified card referrals to drive adoption

Streamlined the step-by-step referral journey by designing clear user communications that improved visibility into referral progress at every stage.

User JourneyActivationGrowth

Impact

121%

Increase in transaction volume

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The Chester's Village homepage, reading Every dog deserves a village

Chester's Village·CommunityWeb

United States

Building the social infrastructure we need to raise our dogs

Built social infrastructure to support 160+ pet parents by independently executing the end-to-end design, content strategy, and technical development of a centralized community hub.

Content designNamingProduct thinking

Impact

160

members signed up

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Recommendations

See all on LinkedIn →

Sonal was the product content designer on Lira Boost, and she is the reason a genuinely complex financial feature reads as simple. Most people treat content design as the last mile of a product. Sonal treats it as part of the design itself. She joined the…

Elsa Zhang

Product Manager, OKX

Worked with Sonal on the same team

Sonal stands out for her knack for getting things done and her willingness to roll up her sleeves when it matters most. At OKX, she took ownership of the user activation lifecycle — from first idea to final release — making her a crucial partner for…

Alex Pompliano

Content Design Manager, OKX

Managed Sonal directly

I work with Sonal on the content design team at OKX, and I've always appreciated how organized, thoughtful, and clear she is in her work. She's a strong content designer who approaches complex problems with a really structured, user-centered mindset. On the…

Mariet Shanouda

Senior Content Designer, OKX

Mentored Sonal

I would emphatically recommend Sonal, over and over, time and time again. I'd never worked with a dedicated Content/UX person prior to Sonal, but am since convinced that any org operating without one is doing itself a disservice. Sonal is quite simply one of…

Laura Henderson

Product Manager, Quartz Network

Worked with Sonal on the same team

I've had the pleasure of managing Sonal for over two years at Quartz, where I hired her to bring our user experience to a new level through exceptional UX writing and strategic content design. Throughout her time at QN, she has delivered on that and much…

Sean Sandrock

Product Director, Quartz Network

Managed Sonal directly

Sonal has been such an incredible asset to our team. I can't say enough great things about working with her! She has been an integral part of our product organization and been a part of some very high priority projects which include the restructuring of how…

Daniel Pacheco

Product Manager, Quartz Network

Worked with Sonal on the same team

It is with great enthusiasm that I recommend Sonal as a Senior Content Designer. As the founding UX writer at Quartz Network, Sonal has played a pivotal role in shaping the platform's content-first design process from its inception. Her unwavering focus on…

Laura Lin

Project Manager, Quartz Network

Worked with Sonal on the same team

Working on the same product team at Quartz as Sonal, I was thoroughly impressed by her structured approach to process design and her natural ease at starting a UX workflow from the ground up. When she started her role, Quartz had almost nothing in the way of…

Tyler Huxtable

Product Manager

Worked with Sonal on the same team

Sonal Ravi graduated from California College of the Arts MFA Writing Program, 2021. As one of the students who did three semesters via remote learning, Sonal showed amazing resilience and industriousness during pandemic-restricted learning. Sonal…

Leslie Carol Roberts

Writing professor, California College of the Arts

Taught Sonal directly

A talented and engaging student, with a great eye for the cinematic quality of storytelling. I'm curious to see the first film, or read the first book, that she puts out into the world!

Dan Schifrin

Writing professor, Stanford

Taught Sonal directly

I am writing to enthusiastically recommend Sonal Ravi. In spring 2020, Sonal Ravi served as the Teaching Assistant for my Writing 1 course at California College of the Arts. Writing 1 is an introduction to college-level writing, reading, and critical…

Anne Shea

Writing Chair, California College of the Arts

Mentored Sonal directly