Sonal Ravi

Content designer · San Francisco, CA

Sonal Ravi

I specialize in building the linguistic infrastructure and content strategy that builds trust and localized content for global markets.  

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Sonal Ravi, content designer based in San Francisco, CA

Projects

Lira Boost onboarding screen showing “Wake up to more TRY” value propositions

01

Turkey

Lira boost

Launched a localized 0-to-1 savings product, growing assets from $0 to $1.29M in one month by user testing a localized content strategy with language managers, legal, and compliance.

Consumer fintechContent strategyLocalization0-to-1

Impact

$1.29M

Assets held in one month

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USDG rewards earn screen showing 4.1% APY and reserve backing

02

US

USDG rewards

Shipped a 0-to-1 yield product, generating $17M in revenue and $5.1M in weekly deposits by translating complex financial mechanics into transparent mental models for money movement and rewards.

Consumer fintechProduct narrativeCompliance0-to-1

Impact

$17M

Revenue · $5.1M weekly deposits

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Annotated pause-campaign confirmation dialog labelling question, consequence, feedback, decision, and way out

03

Content style guide

Shaped fragmented content into a scalable system 200+ people use, cutting drop-off by 18% across three product verticals.

Design systemsStyle guideGovernanceAdoption

Impact

18%

Decrease in drop-off rates

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Tone spectrum table comparing too harsh, just right, and too timid phrasing

04

Voice and tone

Built a lean voice and tone guide for WILD, giving a volunteer team of writers and designers one recognizable voice to promote women in design.

WILDBrand & communityVoiceToneEnablement

Impact

11

Writers and designers enabled

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