Voice and tone
Enabled 5 writers to write consistently
Reduced drop-off rates during event registration
Improved 565 pieces of content
Standard practices led to fewer inconsistencies
Reduced drop-off rate by 18%
Creating a unified guide for WILD’s social media outreach
Microcopy
Clarifying expected user actions through concise messaging
Reduced support tickets by explaining the consequence of actions
Style guide adopted by 200+ people
Style guide
Maintaining consistency across 3 products at Quartz Network
Audited 829 pieces of content
Information architecture
Revamping user settings with simplified navigation
Reduced design to dev time by 2 weeks