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05 · Content design

Simplified card referrals to drive adoption

Streamlined the step-by-step referral journey by designing clear user communications that improved visibility into referral progress at every stage.

121%

Increase in transaction volume

OKX Card referral screen: Invite friends, earn up to 50 USDG
Role
Content Designer
Company
OKX
Market
🇧🇷  Brazil

Invite a friend

Progressively guided the user through the referral onboarding process and outlined the required steps.

OKX Pay home screen with the referral entry point
Referral landing screen: Invite friends, earn up to 50 USDG
How it works screen listing the steps a friend must complete
Friend progress screen tracking each referral step

FAQs

Preempted common support questions by surfacing clear, scannable answers inside the referral flow.

OverviewFAQ

You'll receive your reward after your friend successfully applies for an OKX Card and completes three $25 purchases with it. The reward is issued once all transactions have been posted (not pending). Processing times may vary depending on the merchant and payment network.

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