01 · Fintech
Lira boost
Launched a localized 0-to-1 savings product, growing assets from $0 to $1.29M in one month by user testing a localized content strategy with language managers, legal, and compliance.
$1.29M
In assets under management
- Role
- Content Designer
- Company
- OKX
- Launch
- 0-to-1
- Market
- 🇹🇷 Turkey
- Status
- Shipped
Snapshot
WE OBSERVED
Users manually withdrawing all their Turkish lira at night to chase high overnight bank interest, creating friction and draining platform liquidity
Deposit funds
Morning
Trade on OKX
Day
Withdraw
Night
Local bank
Overnight
So we built
An auto-sweep feature that sweeps your cash to a partner bank overnight and returns it by morning, ready to trade.
Where I came in
I owned content for activation, onboarding, portfolio, transaction history, notifications, and emails, translating complex mechanics and compliance rules into a frictionless, localized experience.
AND HOW IT PAID OFF
USERS
Enjoyed effortless yield and instant liquidity for trading, eliminating the need for daily, manual transfers
BUSINESS
Retained funds on OKX, grew AUM, and boosted trading activity
CHALLENGE
Gaining trust in a market trained to ignore us
Turkish Lira has drastically lost value against the USD
Severe inflation due to changing government policies
A traumatized market that did not trust institutions
Localized content standards
Turkish lira / lira
Wake up to more Turkish lira
TRY
125 TRY available
₺
You earned ₺10 in your sleep.
Matched the moment
Reassured users at critical moments to confirm activation and earnings without overwhelming them.
Auto-boost activation
Before
After
Overnight earnings
Before
After
Built from local trust signals
User type
Rich Turkish users
What resonated
No limits
They wanted to maximize their earnings.
PREFERRED MESSAGEVALUE PROP
PREFERRED MESSAGEVALUE PROP
User type
Skeptical Turkish users
What resonated
Transparency over marketing promises
They preferred seeing exact numbers instead of vague phrases like "bank-backed APY" to instantly grasp the value proposition.
PREFERRED VALUE PROP
PREFERRED VALUE PROP
LEARNING
Do not ship a feature, fix the behavior underneath.