Promoting women in the design industry

Volunteered with WILD as a UX Writing consultant to prepare a lean voice and tone guide for their social media outreach to promote events for women in the design industry.

TIMELINE

2 weeks

COLLABORATORS

Editor-in-chief

5 writers

5 designers

PRINCIPLES AND USAGE

Speak Up

Speak up

Visionary, bold

We are confident and forward-thinking, not afraid to say what’s on our mind. We don’t mince words or hide behind empty language. 

Be proactive, not passive
As a visionary organization, we don't simply wait for opportunities to arise; we actively create them. We don't just react, we lead the way, empowering women and non-binary folks to take charge and make things happen.

Speak up, don’t be timid
We harness the strength of our voices and don’t hold back. We speak up, amplifying diverse perspectives and paving the way for a more inclusive and impactful future.

Be assertive, not aggressive
WILD is all about pushing boundaries, not accepting the status quo. Our mission is to inspire women and non-binary individuals to disrupt norms, redefine boundaries, and achieve unprecedented heights in leadership and design.

Usage

  • Avoid wishy-washy words like, “possibly,” “potentially,” “might",” etc

  • Rely on strong adjectives, rather than adding modifiers like “very” and “really

  • Speak directly to the reader

TONE

A table comparing levels of assertiveness in communication and design, with categories labeled 'Too harsh,' 'Just right,' and 'Too timid,' along with example phrases for each category in various contexts.

SPOKESPERSON
AND STYLE

We bravely share what's on our minds, advocating for confident and future-oriented conversations. Our topics are pertinent, bold, and we never retreat behind vague language.

We’re forthright, unafraid to stir up discussions and share our visionary thoughts. We're not just a brand, but an impactful voice that leaves a lasting impression, distinguishing us from the crowd.

As the personality behind WILD, we're forthright, unafraid to stir up discussions and share our visionary thoughts. We're not just a brand, but an impactful voice that leaves a lasting impression, distinguishing us from the crowd.

01

02

03

The substance

WHAT YOU SAY

The spokesperson

WHO SAYS IT

The style

HOW YOU SAY IT

Checklist for WILD initiatives

A digital checklist for WILD Portraits event planning with pink checkmarks next to each item, detailing event specifics such as date, time, location tags, hashtags, and social media links.
A digital graphic with a black background and a pink border promoting WILD Meetup Events, featuring checklists of details for event planning, including date, time, location, links, tags, hashtags, and social media tags, in both text and a table format.
A digital graphic titled "WILD Voices" with checkboxes of tips for social media and event promotion for an AIGA SF organization, written in black text on a black background, with pink highlighting and borders.

INCLUSIVE TERMINOLOGY

A comparison chart with green and red sections, showing acceptable and unacceptable anti-racist language. It lists phrases like 'People, individuals, folks, folk,' 'People with disabilities,' 'Women / Men,' 'Transgender people,' and 'Transgender man' as acceptable, and crossed-out phrases such as 'Tribe, fellow,' 'Disabled people,' 'Gals/Girls/Gays/Ladies,' 'Transgenders,' 'Trans woman,' 'Allow,' 'White list,' and 'Black list' as unacceptable.

GRAMMAR AND MECHANICS

A text-based visual with pink and green headings emphasizing avoiding common mistakes in spelling and abbreviations, featuring example sentences about WILD, AIGA, and women in leadership.
Infographic with black background and pink text, emphasizing the importance of active voice over passive voice and using company names only in ampasands. It contains sections with color-coded lines and text encouraging joining to bring visions to life and fostering community and women in leadership.
A comparison chart advising on donations and currency usage, emphasizing to always use contractions and not spell out the amount, with pink and green highlights.