USDG Earn

🇺🇸 US

[……]

$17.8

Assets under Management (AUM)

$5.1M

Weekly deposits

33%

Penetration

In the US, where users wanted to earn yield on stablecoins but faced friction from subscriptions, complex opt-ins, and unclear reward structures, there was a clear opportunity to simplify and build trust.

The goal was to grow the USDG ecosystem by increasing on-platform Assets Under Management (AUM), enabling OKX to generate revenue through net interest income on USDG reserves.

💡Solution

  • We built a compliant, no opt-in program with 4.1% APY, flexible withdrawals, and clear messaging to make earning simple and accessible.

➡️ Impact

USDG drove strong adoption and deposit growth, reaching $17.8M AUM, 33% penetration, and peak $5.1M weekly deposits.

My role

Crafted conversion-focused content for USDG rewards, simplifying onboarding and reinforcing trust in a regulated environment.