Shipped

Acquiring new users in Brazil, one invite at a time

Transaction volume
+121%
Active users
+61%
Project OKX Card
Company OKX
Role Content Designer
Launch Growth
Market Brazil
01 Problem

OKX needed a more everyday acquisition path beyond trading.

Card referrals created a way to bring users in through spending, then deepen engagement over time.

02 Solution

A complete card referral experience that moved users from waitlist interest to invite, task completion, progress tracking, rewards, and support.

I owned content across the pre-waitlist, post-waitlist, referral, referee, and FAQ flows, shaping the end-to-end experience for both new and existing card users.

Pre-waitlist Post-waitlist Referrer flow Referee flow FAQ
03 Referee side

Helped new users understand the reward, the card value, and the steps needed to qualify.

OKX Pay home with Get the OKX card and Earn OKX card rewards entry points
Entry · Pay home
Get 10 USDG reward overview with steps and timing
Reward · What you'll get
What you'll need to do overview with card and spend steps
Steps · Overview
FAQ tab answering reward visibility and delay questions
Trust · FAQ
04 Referrer side

Helped existing card users share invites, track friend progress, and understand when rewards were earned.

OKX Pay home with Get up to 50 USDG referral entry point
Entry · Pay home
Invite friends Earn up to 50 USDG referral landing page
Share · Invite landing
Friend progress page showing verified step and remaining tasks
Track · Friend progress
Activity entry showing Referral reward plus 20 USDG
Earn · Activity
Impact

+121%

Transaction volume

$709K → $1.57M

+61%

Active users

2,280 → 3,679