OKX Card

I supported my CD partner on the Card team by writing content across the pre-waitlist, post-waitlist, referral, and FAQ flows.

TEAM

OKX

ROLE

Content Designer

MARKET

🇧🇷 Brazil

Impact

TRANSACTION VOLUME

+121%

($709K → $1.57M)

ACTIVE USERS

+61%

(2,280 → 3,679)

Referral flows

PROBLEM

OKX needed a more everyday acquisition path beyond trading. Card referrals created a way to bring users in through spending, then deepen engagement over time.

Referee side

SOLUTION

Built a referral flow, where card users invite friends, track their progress, and earn rewards once invitees complete key card tasks.

Helped new users understand the reward, the card value, and the steps needed to qualify.

Screenshot of a digital mobile banking app showing a balance of 1,892.50 USD, with options to add funds and view details, a linked Mastercard ending in 3490, and promotional offer for earning up to 50 USDG through referrals.
Digital screen displaying promotion for earning 10 US dollars in cryptocurrency, with instructions to complete steps and apply for an OKX card, indicating 30 days left for the offer.

Referral side

Screenshot of a mobile app showing a friend referral program, with the friend's email partially hidden, a period from January 14 to 31, 2025, and a reward of 100 BRL, with progress options and steps to verify identity and earn rewards.

Helped existing card users share invites, track friend progress, and understand when rewards were earned.

Screenshot of a mobile banking app showing a balance of 1,892.50 USD, options to add funds, view balance details, and information about earning rewards with an OKX card.
A dark-themed mobile app screen advertising a referral program. It features a 3D black and grey graphic of a blockchain or digital coin structure. The text says, "Invite friends. Earn up to 50 USDG. Get 10 USDG for each friend who signs up for a card, up to 5 friends. See how it works." There is a green button labeled "Invite friends" and a black button labeled "Copy referral link."
Mobile app screen showing instructions to get an OKX virtual card, make three transactions of $25 or more, and a tip about earning rewards for posted transactions.