OKX Card

I supported my CD partner on the Card team by writing content across the pre-waitlist, post-waitlist, referral, and FAQ flows.

TEAM

OKX

ROLE

Content Designer

MARKET

🇧🇷 Brazil

Impact

TRANSACTION VOLUME

+121%

($709K → $1.57M)

ACTIVE USERS

+61%

(2,280 → 3,679)

Referral flows

PROBLEM

OKX needed a more everyday acquisition path beyond trading. Card referrals created a way to bring users in through spending, then deepen engagement over time.

Referee side

SOLUTION

Built a referral flow, where card users invite friends, track their progress, and earn rewards once invitees complete key card tasks.

Helped new users understand the reward, the card value, and the steps needed to qualify.

Referral side

Helped existing card users share invites, track friend progress, and understand when rewards were earned.