Lira Boost

🇹🇷 Turkey

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In Turkey, local banks offer overnight interest rates to combat Turkey’s monetary policy and inflation.

On our platform (OKX), we observed a surge in morning deposits and end-of-day withdrawals as users moved funds to earn overnight interest.

💡Solution

  • Auto-sweep TRY into overnight savings to earn interest automatically.

  • Funds stay on OKX, so you keep earning without losing access or moving money off-platform.

➡️ Impact

$0 → $1.29M

Assets under management (AUM) reached a record high of 52 million Turkish Lira, equivalent to approximately $1.29M USD.

HMW make system actions feel more intuitive by using
user-friendly language?

Trigger

30 minutes before the earn cycle starts for users who have auto-boost OFF and have ever earned any in the last 3 cycles.

Before

After