Shipped

Acquiring new users in Brazil, one invite at a time

Transaction volume
+121%
Active users
+61%
Project OKX Card
Company OKX
Role Content Designer
Launch Growth
Market Brazil
01 Problem

Acquisition beyond trading

Card referrals created a way to bring users in through spending, then deepen engagement over time.

02 Solution

From waitlist to rewarded referrals

I owned content across the pre-waitlist, post-waitlist, referral, referee, and FAQ flows, shaping the end-to-end experience for both new and existing card users.

Pre-waitlist Post-waitlist Referrer flow Referee flow FAQ
03 Referee side

Made rewards easier to understand

OKX Pay home with Get the OKX card and Earn OKX card rewards entry points
Entry · Pay home
Get 10 USDG reward overview with steps and timing
Reward · What you'll get
What you'll need to do overview with card and spend steps
Steps · Overview
FAQ tab answering reward visibility and delay questions
Trust · FAQ
04 Referrer side

Made referral progress easier to track

OKX Pay home with Get up to 50 USDG referral entry point
Entry · Pay home
Invite friends Earn up to 50 USDG referral landing page
Share · Invite landing
Friend progress page showing verified step and remaining tasks
Track · Friend progress
Activity entry showing Referral reward plus 20 USDG
Earn · Activity
Impact

+121%

Transaction volume

$709K → $1.57M

+61%

Active users

2,280 → 3,679