Voice and tone
Context
Volunteered with WILD as a UX Writing consultant to prepare a lean voice and tone guide for their social media outreach to promote events for women in the design industry.
Timeline and role
2 weeks, Volunteer
Collaborators
Editor-in-chief
5 writers
5 designers
VOICE PRINCIPLES
Speak Up
Visionary, bold
We’re bold, we dream big, imagining a future where women and non-binary folks shape the world of design. We share bold ideas to inspire change.
Keep it real
Relatable, educational
Think of WILD as a relatable resource, uplifting woman and non-binary people to support personal aspirations and empower them to build a learning community
Take risks
Experimental, pushing boundaries
WILD champions fearless experimentation, celebrates individuality, and inspires leadership
Go WILD
Be inspiring, have fun
We’re tackling serious issues, but our approach is uplifting. We lead with joy and don’t take ourselves too seriously.
Help out
Inclusivity, kindness
WILD is a big family, embracing all voices. We value every story and believe in learning from our diverse experiences.
Usage
Speak up
Visionary, bold
We are confident and forward-thinking, not afraid to say what’s on our mind. We don’t mince words or hide behind empty language.
Be proactive, not passive
As a visionary organization, we don't simply wait for opportunities to arise; we actively create them. We don't just react, we lead the way, empowering women and non-binary folks to take charge and make things happen.
Speak up, don’t be timid
We harness the strength of our voices and don’t hold back. We speak up, amplifying diverse perspectives and paving the way for a more inclusive and impactful future.
Be assertive, not aggressive
WILD is all about pushing boundaries, not accepting the status quo. Our mission is to inspire women and non-binary individuals to disrupt norms, redefine boundaries, and achieve unprecedented heights in leadership and design.
Usage
Avoid wishy-washy words like, “possibly,” “potentially,” “might",” etc
Rely on strong adjectives, rather than adding modifiers like “very” and “really
Speak directly to the reader
Tone
Spokesperson and style
We bravely share what's on our minds, advocating for confident and future-oriented conversations. Our topics are pertinent, bold, and we never retreat behind vague language.
We’re forthright, unafraid to stir up discussions and share our visionary thoughts. We're not just a brand, but an impactful voice that leaves a lasting impression, distinguishing us from the crowd.
As the personality behind WILD, we're forthright, unafraid to stir up discussions and share our visionary thoughts. We're not just a brand, but an impactful voice that leaves a lasting impression, distinguishing us from the crowd.
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The substance
WHAT YOU SAY
The spokesperson
WHO SAYS IT
The style
HOW YOU SAY IT
